Not Feeling Lucky

Google’s famous “I’m Feeling Lucky” button on their sparse homepage isn’t actually in use anymore.

Because of Google Instant Search, as soon as you begin typing – you’re whisked to the results page.

So, why is the button still there on the homepage?

Often, a good user experience is more to do with creating familiarity than novelty.

Do what you love

Dave Copeland is a programmer, and he speaks a lot of truth in his recent blog post:

Google+ isn’t about sharing cat pictures, it’s about serving ads. Twitter’s massive network of 140-character bits of information isn’t about connecting people across the globe or to view current trends in worldwide thinking, it’s about serving ads. Facebook isn’t about entertaining yourself with games or sharing interesting links, it’s about serving ads.

There’s nothing wrong with serving ads – but there’s one big take-away: do what you love and the rest will come easily.

Full post over here: Why I’d never work for Google, Twitter, or Facebook